.:Final Empress Bridals Package Project.:

Front of business card: 

 Back of business card:

The business cards were not that hard to do, I thought the idea of putting the company's email address on the back was pretty neat, plus I liked how it turned out, the off black color and pink go well together. I made sure that I used the same colors that I did in the company logo. 

 Letter head:

 The letter head was a bit of a problem, I face come challenges in trying to balance the entire design out, the mock up done before the final initially had a like on the bottom that did not match the top and just didn't look right, so I made the bottom the same as the top to create that similarity. I also had a hard time trying to get the watermark to fit on the side of the page right.

Brochure:

This is the area I found the most difficult, the color in the middle made it harder to get the brochure to fold right, so many adjustments had to be done and it got so frustrating until I eventually got the right measurements. I also had some problems trying to find good quality pictures to use but the ones are used are below. The font was a little too big during some of the test prints so I reduced the font size and changed it too because the one I was originally going to use was a little hard to read.

            Overall another little issue I had was the logo, in Illustrator I created the first logo specifically the lady in white with the blob tool and it looked okay but when it came to trying to transfer her to the brochure, letterhead and business card it was impossible, so I re-did her and actually created her dress with the pen tool, with white fill and strokes. After I did that, everything just fell into place and worked great!...My project was more targeted towards high end women who can afford gorgeous custom made gowns and I think everything worked out pretty good.

.:Empress Bridals Brochure Sketch:.

  Here is the sketch of the Empress bridals brochure, the image of the woman in the dress will be a watermark on a page of the brochure, and the first picture will be of a bride just to introduce the type of industry the company is in, and the second picture will be of a bridal gown. It will have a 'what we do', 'How we do it' and 'About Us' section. I was thinking of adding a couple reviews from make believe customers. I think I wont add a price just because when you visit high end bridal stores they never show a price, the prices are revealed once you go for a fitting.

.:Business Card and Letterhead Ideas:.

Here are some ideas for the business cards;

Below are ideas for the letter head;

Another letter head...

.:Corporate Identity Questionnaire:.

  1.)   What is your business?

        We are a Bridal store that sells gowns.

  2.)   Describe your business in one sentence

               We specialize in catering to the needs and desires of all brides, allowing them to freely create gowns that have never been designed.

  3.)   Who is your target audience?

          My target audience is more targeted to high end women women who plan on getting married.

  4.)   Who are your competitors?

          My competition would be all the other bridal companies out their such as; David's Bridal, The White Closet Co and Alfred Angelo just to mention a few.

  5.)   What makes them better/worse than your product/service?

               For The White Closet, some of their links do not take you to certain dresses. For such a well known bridal store like David's Bridal, their website does not look as sophisticated as their commercials. 

 6.)   Do you currently have an identity? 

              Not yet

 7.)   How do you want your image to be seen in two years?

              I would like the company's image to be one remembered as high end and sophisticated.

  

 8.)   If your company was an animal, what animal would it be and why?

             If my company was an animal it would have to be a swan just because they are elegant and white, signifying purity and cleanliness- just like a white gorgeous gown.

 9.)   If your company/brand was a person, who would it be and why?

             Michelle obama, she's so chic and is a good representation of a strong, powerful woman, that would be a great image for the company.

10.)   If your company/brand was an object, what would it be?

            simple- a diamond. Expensive and a girl's best friend...would look great on a gown too. This is important because the value of a diamond is a great representation of the value of this corporation.

11.)   If your customer was a cartoon character, who would it be?

             Cinderella, she looked gorgeous in that gown, definitely how women wish to look on their special day.

.:Lyrical Collage:.

I decided to create my lyrical collage based on a song I forgot I loved; 'Collide- Howie Day.' Basically I decoded the song in my own way and interpreted the meaning behind the lyrics in my collage and came up with an equation to sum this whole story up. Ready...?

Boy meets girl (Vice versa) +  Boy and girl fall in love + unrealistic expectations from girl = guy's heart is broken hence the lyrics 'I've lost my place'. For those of you who have been in such a situation remember that time heals all wounds and never lose sight of whats more important. Anyway back to the creation process, I made two of my own brushes using images off of Google. 

    What I think makes this piece particularly interesting is the crack through the center, I'll leave that for the viewer to interpret. Below are the images I used.

.:A Woman Can Never Have Too Many Shoes:.

 I love shoes! And I'll keep adding to my collection of shoes, so I decided to do an image on shoes in a store, hence the mannequins. I made the wallpaper with a pre made brush from http://www.brusheezy.com/brushes/39719-cherry-blossom-1. I also used a pattern from that same site http://www.brusheezy.com/patterns/10895-sue-s-wood-patterns to create a wood feel to the floor which I love because it makes it have some character. 

I created the table with rectangles, I created the shoes brushes and mannequins by using images I found. My initial idea was to add a closet of shoes and a rack of clothes however I did not have too much time to do all that so I just stuck to the mannequins. But with my own shoe brushes, I just stacked them as if they were neatly organized on the table as some stores do. I used different colors for the shoes so that they could be the main focus...I mean I don't know about you but when I look at the image my eyes immediately are drawn to the shoes...mission accomplished.  I had fun on this one!

My brush images:

 

.:The Cave:.

 That cave I went to...