1.)
What is your business?
We are a Bridal store that sells gowns.
2.)
Describe your business in one sentence
We specialize in catering to the needs and desires of all brides, allowing them to freely create gowns that have never been designed.
3.)
Who is your target audience?
My target audience is more targeted to high end women women who plan on getting married.
4.)
Who are your competitors?
My competition would be all the other bridal companies out their such as; David's Bridal, The White Closet Co and Alfred Angelo just to mention a few.
5.)
What makes them better/worse than your
product/service?
For The White Closet, some of their links do not take you to certain dresses. For such a well known bridal store like David's Bridal, their website does not look as sophisticated as their commercials.
6.)
Do you currently have an identity?
Not yet
7.) How do you want your image to be seen in two years?
I would like the company's image to be one remembered as high end and sophisticated.
8.)
If your company was an animal, what animal would
it be and why?
If my company was an animal it would have to be a swan just because they are elegant and white, signifying purity and cleanliness- just like a white gorgeous gown.
9.)
If your company/brand was a person, who would it
be and why?
Michelle obama, she's so chic and is a good representation of a strong, powerful woman, that would be a great image for the company.
10.)
If your company/brand was an object, what would
it be?
simple- a diamond. Expensive and a girl's best friend...would look great on a gown too. This is important because the value of a diamond is a great representation of the value of this corporation.
11.)
If your customer was a cartoon character, who
would it be?
Cinderella, she looked gorgeous in that gown, definitely how women wish to look on their special day.
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